Facebook gaming app to take Twitch and Youtube which don’t have much competition when it comes to streaming platforms for the gaming community, but Facebook wants to change that with a new dedicated mobile gaming app
Facebook gaming app will largely curate and focus on the streaming community, although it will also highlight casual games that people might play online already, including Words with Friends, according to the New York Times. The app, which is set to be introduced on April 20th, will also reportedly only be available on Android devices at first. The company has plans to release the app for iOS devices once “Apple approves them.” The Verge has reached out to Facebook for additional information.
With Facebook Gaming’s continued growth, and the current increase in viewership and streaming as a whole while people are stuck at home during the pandemic, the company feels like now is the perfect time to launch the app. It was originally supposed to launch in June, according to the Times, but Facebook moved it up to meet current demand.
Facebook has invested in gaming for years, and has tried to build up its streaming community by partnering with different creators and hosting esports tournaments. Despite Facebook’s large user base — more than 2.5 billion people use Facebook every month — it still lags behind Twitch and YouTube (owned by Amazon and Google, respectively) when it comes to hours of gameplay watched.
New tools might help Facebook chip away at Twitch and YouTube’s dominance. Facebook is trying to make it easier for its users to start streaming by adding a “Go Live” button. The function “lets users upload streams of other mobile games on the same device by pressing just a few buttons,” according to the Times. Once people are live, streams will appear on their personal pages, making it easier for friends and followers to watch. Like YouTube and Twitch, Facebook does offer monetization to some of its streamers. Similar to Twitch’s affiliate status and YouTube’s Partner Program, Facebook’s “Level Up” is designed to allow content creators to monetize.