After the meeting on Zoom, it is believed that Mark Zuckerberg can not appease organizers of ad boycott against Facebook.

Mark Zuckerberg can not appease organizers of ad boycott against Facebook

Recently, Facebook’s two top executives, Mark Zuckerberg and Sheryl Sandberg met with civil rights groups on Tuesday in an attempt to mollify them over how the social network treats hate speech on its site.

However, the results didn’t meet their expectation due to Mr. Zuckerberg, Facebook’s chief executive, and Ms. Sandberg, the chief operating officer, failed to win its critics over.

Mr. Zuckerberg, Ms. Sandberg, and other Facebook executives joined a Zoom conference over the company’s handling of hate speech with representatives from the Anti-Defamation League, the National Association for the Advancement of Colored People and Color of Change. Those groups have given a hand to helped hundreds of companies, including giants such as Unilever and Best Buy to stop their advertising on Facebook in recent weeks to protest its handling of toxic speech and misinformation.

Mark Zuckerberg can not appease organizers of ad boycott against Facebook

According to a statement from the Free Press advocacy group, whose co-chief executive, Jessica J. González, the group stated that they discussed their demands with Facebook’s BOD, in which some requirements are hiring a top executive with a civil rights background, submitting to regular independent audits and updating its community standards.

But Mr. Zuckerberg and Ms. Sandberg did not agree to all of those requests, representatives of the groups said. Instead, they said, the Facebook executives reverted to “spin” and firing up its “powerful P.R. machine.”

“Instead of committing to a timeline to root out hate and disinformation on Facebook, the company’s leaders delivered the same old talking points to try to placate us without meeting our demands,”

Ms. González said.

“They showed up to the meeting expecting an A for attendance,” said Rashad Robinson, head of Color of Change, in a call after the meeting. “Attending alone is not enough.”

Facebook hasn’t given any notice about this.

For weeks, Facebook has faced increasing pressure to tackle hate speech and misinformation across its site. While Facebook doesn’t show any responses toward the incident but citing the importance of free speech, Twitter and Snap have recently taken action against untruthful or inflammatory posts from President Trump on their platforms. Facebook employees have pushed back against the lack of action, staging a virtual “walkout” last month. And in the weeks since, more than 300 advertisers have joined the effort to boycott Facebook.

Facebook executives have taken an increasingly conciliatory tone as the boycott has grown. On Wednesday, the company also plans to release the final part of a yearslong audit of its civil rights policies and practices. The auditors have been examining how Facebook handles issues like hate speech, election interference, and algorithmic bias.

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